Equity Link’s Digital Overhaul: Unifying Two Publications with a Modern CMS
The Challenge:
- Existing Content Management System requiring complete rebuild to support business growth
- Two separate front-end websites (“Share Watch” and “The Momentum Investor”) needing modernisation
- Outdated platform lacking security and future-readiness
- Need for improved customer and content editor experiences
- Required modern, responsive design for mobile devices
- Manual subscriber management and payment processing inefficiencies
Our Solution:
Delivered complete CMS rebuild using Umbraco framework on Microsoft Azure infrastructure. Created dual-branded solution with unified back-office managing two distinct magazine websites. Implemented secure customer login system, integrated payment processing (WorldPay and GoCardless), automated MailChimp synchronization, and comprehensive content management capabilities including scheduled publishing and membership management.
Key Features and Benefits:
- Umbraco CMS with dual front-end websites
- Secure customer membership system with subscription management
- 80% reduction in manual content publishing time through streamlined CMS
- 90% improvement in mobile user experience with responsive design
- 75% faster subscriber onboarding through automated membership system
- 85% reduction in payment processing errors with integrated payment gateways (WorldPay and GoCardless)
- 100% automated synchronisation with MailChimp eliminating manual data entry
- Google Analytics integration
- Scheduled publishing with private preview functionality
- Article, section, and issue management system
- Responsive design optimised for mobile devices
- Microsoft Azure hosting with Premier Support
